Their Logo

     Not too many people talk about the logo for 'The Beatles'.  It is actually quite good and legible.

     There is more than meets the eye here.

     First of all, the 'B' is over-sized, extending upward.

     The 'T' is over-sized, but extends downward.

     "So what?" you might say.

     Well, the visual of the logo describes the music as being upbeat and downbeat at the same time, and provides a visual contrast in opposite directions, while the text moves the eye from left to right.  It is actually quite brilliant how they did it.

     The logo is deceptively simple, but somebody had to know what they were doing when they created this logo, for it is memorable, describes the band, and has lasted for all of these years.

     I'll have to find out who designed the logo.

     As you may know, they were originally called 'The Silver Beatles' or 'The Silver Beetles', I can't remember the original spelling, but at some point the second 'E' was replaced with an 'A' as John mentioned in his book, "In His Own Write", which I would kill to get a copy of.  Anyway, they wanted the word 'Beat' in the name to show that their music had a beat, and was hip like literary beatniks, man.  They wanted to show that they were part of the 'Beat' scene, man.  Dig it?

     Anyway, why 'Beatles' in the first place?  Well, they wanted a name that was like an insect, like 'Buddy Holly & The Crickets' and I ain't kidding.  They loved Buddy Holly.

     The only other band off the top of my head to mention insects is 'Adam & The Ants' but Adam went a little crazy.  That is another story.

     So, 'The Beatles' had a very good, excellently simple logo that was memorable.  There is a lesson in marketing for you.  It worked out really well for them.
     ( The problem I have with marketing, and why it fails all the time is besides the marketing, you have to have good content.  The Beatles had good content which sealed the deal. )

     Uh...questions, anyone, about the logo?    

     The logo ended up on Ringo's bass drum which showed up really well when on television.  Instant advertising.  Yet another brilliant move.

     I don't recall 'The Rolling Stones' ever having their logo on Charlie Watts' bass drum, though their 'big lips and teeth with tongue sticking out' logo worked out really well for them.  Instantly recognizable.